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It’s not a resounding “YES” as you might think.

If your business is on the brink of closing then there are better ways to get exposure and possible sales over the Internet other than SEO.

These include PPC and traditional marketing activities. Another reason is that you are planning to totally change your website in the very near future, in this case its better to make sure your new website is written correctly in the first place and that will give you a good base to work from.

Do I need an external company to do my SEO?

99.9% of the techniques can be found by trawling the Internet and by using some common sense.

SEO is not a quick “switch it on” solution. It takes ongoing time, effort and energy.

So it’s a standard business decision whether you can allocate the time to do it your self or where it’s more cost effective to get an external company to do it.

You see companies offering SEO from £100 one off fee; basically these need to be avoided like the plague as just doing a couple of hours work and then never revisiting the site will NOT work.

SEO will take time it’s not an over night fix and should be considered an ongoing project.

We are currently writing a series of documents on DIY Optimisation for those people that want to do it for them selves and these should be available in August 2008 so please pop back to read them.

Optimised Website Design so what is it?

Optimised Website Design is the process of making a website very easy for search engines to read and catalogue, and yet still making the site easy to use for its intended audience.

The main thing to remember is “Then Content is King”, if your site layout is great but you have little or no relevant content to the search terms your are trying to achieve it will not work.

12 Simple Rules to Follow for an Optimised Website

1. Make sure all the pages are W3C compliant
2. Make content on each page relate to the page
3. Make Page name relevant
4. Use the alt tag on every image
5. Use the title tag on every href
6. Use the dfn tag for acronyms
7. Make sure you can get back to the page you came from
8. Have appropriate meta tags on the page for the content
9. Make sure that there are no broken links
10. Use h1’s and h2’s
11. Regularly add content. A page a week is good
12. Keep going and don’t give up, you will get there

If you want more information or Free advice please feel free to contact me at Wrekin Web Design Tony

By utilising the latest technologies and techniques, Midlands Production ltd can produce a website that is easy to use by its intended users and is very easy for Search engines to catalogue and index.

Prices start from just £500.00 plus vat for a 10page website.

You can contact them at http://www.mplhost.com