Do I need to do SEO Search Engine Optimisation
It’s not a resounding “YES” as you might think.
If your business is on the brink of closing then there are better ways to get exposure and possible sales over the Internet other than SEO.
These include PPC and traditional marketing activities. Another reason is that you are planning to totally change your website in the very near future, in this case its better to make sure your new website is written correctly in the first place and that will give you a good base to work from.
Do I need an external company to do my SEO?
99.9% of the techniques can be found by trawling the Internet and by using some common sense.
SEO is not a quick “switch it on” solution. It takes ongoing time, effort and energy.
So it’s a standard business decision whether you can allocate the time to do it your self or where it’s more cost effective to get an external company to do it.
You see companies offering SEO from £100 one off fee; basically these need to be avoided like the plague as just doing a couple of hours work and then never revisiting the site will NOT work.
SEO will take time it’s not an over night fix and should be considered an ongoing project.
We are currently writing a series of documents on DIY Optimisation for those people that want to do it for them selves and these should be available in August 2008 so please pop back to read them.